A chill down the spine, not a slap in the face

How do you create a sense of jeopardy without punishing the players?

They’re approaching the archenemy’s sanctum; the stakes are high. You want them to feel like they’re in genuine danger. Let’s say one of them wields the magic sword Doomstream. Here’s the bad way to handle it: ‘Doomstream explodes into a thousand pieces.’

In theory you’ve increased the danger, but all you’ll have achieved in practice is pissing off the player. A better way: ‘You try to draw Doomstream, but the blade won’t leave the scabbard.’

The PC: ‘Is it some sorcery that pervades this realm? Or is Doomstream frightened to face our foe?’

‘Who can say?’

This kind of jeopardy is good because there’s mystery, it has story repercussions (the PC has a whole range of favourite tactics based on fighting with Doomstream; now they have to rethink everything), and as a bonus it doesn’t leave the player feeling hacked off.

A referee might be tempted to emphasize the danger by whittling away at the player-characters: ‘For every hour you spend in the Petrified Forest you’re losing 100 experience points.’ Or permanent stat loss, or drain of charges in magic items. Those are all just ways of punishing the players, though. The referee can always take away hard-won gains, but good luck if you think the players’ reaction to that will be ‘this is a cruel and dangerous place’ rather than ‘you’re a dick’.

I’ve seen cases where the referee has set up a terrifying end-of-season style showdown, then when they see that all the players survived it they thought they’d better underline how close a shave it was: ‘When you get home you realize you’ve all lost a level.’ Again, that’s just punishing them retrospectively for being lucky or resourceful. It's only jeopardy if the players feel it in the moment.

You definitely want to get your players out of their comfort zone. Have reversals and revelations that upend everything they thought they knew. Perhaps an ally turns out to be a foe. Perhaps what they have been told seems to be a lie. Have they made plans? Have things change so those plans need to be quickly and radically revised -- and the clock's ticking. If they rely on standard tactics and weapons, make sure those can't be used. But use good narrative reasons, not punishments. Losing hit points is mechanically tedious, not dramatic and daunting.

Jeopardy needs to create story consequences. A change of circumstances, like a legendary sword refusing to be drawn, that force them to rethink any plans they’ve made. A loved one in peril, an innocent abducted, a quandary where they must choose between friendship and duty. Those are all narrative threats that increase the tension, and most importantly they are calls to step up and be a hero – or not. The player gets to react to the jeopardy, not simply come away bearing the scars.

And then you have the opportunity for a reversal from the All Is Lost moment – the kidnapped child is rescued, the alienated friends are reconciled, and Doomstream is coaxed from its scabbard just in time to blaze its glory in the face of the Dark Lord. Those are the adventures your players will talk about for years to come.